In “Fake Work” Peterson & Nielson (2009) contend that “much of the hard work people do for their organization does little to link people to the strategies that are intended to help the organization achieve its goals” (p. xx). The authors discovered that roughly 50% of the work employees do “fails to advance the organizations’ strategies.” They decided to give this “ineffective work” a name – “fake work.” “Fake work…include[s] everyone from the inattentive CEO who changes stra